ProCaps Add’l Portfolio
Below are some additional samples of packaging, text-heavy layout and some social media creative direction & engagement.
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Packaging
Zappos Shipping Box Redesign
The interior and exterior went through a full redesign to align with a campaign we were running. While the exterior was fairly simple, the interior contained all the excitement. The boxes could be repurposed into a number of different cardboard cutouts we designed—and they were. The customers loved the box and shared on social often.
One of the many cutout templates in the box redesign.
Zappos Kids Box Campaign
As part of a larger campaign, this box was designed specifically for kids…and the kids at heart. It was full of creative knick-knacks as well as the creativity survival guide for continuous creative inspiration.
L’Oreal Redken Packaging
One of the many packaging projects designed for L’Oreal’s Redken For Men brand.
More Zappos Packaging
Just a few different packaging projects for various teams within the merchandising department at Zappos.
Skylar Diggins x Puma exclusive box
Exterior
Skylar Diggins x Puma exclusive box
Interior
Baltimore Ravens Exclusive Box
Text-Heavy Layout
Perkins + Will Healthcare Portfolio
Along with the architects that specialized in the healthcare sector, I designed an elegant portfolio book that they use to show potential clients.
I designed a layout system that was easy to use for any project and brought efficiency to the design process of the book.
Metropolis Magazine
A proposed redesign for the architectural magazine, Metropolis. This included a new masthead as well as a grid system for the different sections of the magazine (contents, feature stories and department pages).
Jaramillo Racing Sponsorship
A brochure I designed for a side-by-side race team to gather support and sponsorship for the upcoming Lucas Oil race series.
CPN Fundraiser
A premium flier for an organization that’s set out to conquer paralysis. This was an informational flier to give guests the rundown on the event details for the weekend.
Zappos Spring Catalog
Here’s a catalog that I designed and art directed for Zappos’ Spring Collection.
Social Media
PecoraNera Social Creative Direction
As part of the branding for PecoraNera, I helped develop the visual style and tone of their social media presence on Instagram as seen here. This section on their website features their latest 6 posts from the platform.
Aflote Social Creative Direction
For the Aflote brand, I guide the overall creative direction of the curation of images for their Instagram feed.