A Wayward Branding


branding / identity / Apparel




For Wayward, I designed an identity that is expressive of not only the word itself but of the brand's philosophy—to push people to discover their own path through life, independent of the masses; to find their own unique voice and be comfortable with it.

To help launch the brand, I designed a series of shirts that were bold in design yet understated in color—something that would attract the eye with a manner of intrigue rather than loudness.


I also designed custom hangtags for the brand that went along with the overall aesthetic. We wanted these to be recognizable amongst other brands on a clothing rack, so we simplified the amount of info allowing the logo to stand out with confidence.