A Wayward Branding

 


branding / identity / Apparel

 
 
 

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For Wayward, I designed an identity that is expressive of not only the word itself but of the brand's philosophy—to push people to discover their own path through life, independent of the masses; to find their own unique voice and be comfortable with it.

To help launch the brand, I designed a series of shirts that were bold in design yet understated in color—something that would attract the eye with a manner of intrigue rather than loudness.

 
 
 
 

I also designed custom hangtags for the brand that went along with the overall aesthetic. We wanted these to be recognizable amongst other brands on a clothing rack, so we simplified the amount of info allowing the logo to stand out with confidence.